EDUTAINMENT TO LOOK INTO THE MATTER

As happens in the democracies 2.0, blogs and satirical videos can make people focus on major corporate and business issues in a very immediate and transparent way.

Through entertainment you can enhance the value of collective intelligence.

Because as Marshall McLuhan wrote: “It’s misleading to suppose there’s any basic difference between education and entertainment.

This distinction merely relieves people of the responsibility of looking into the matter”.

Take the issue of the misuse of some corporate reports. Companies generate lots of data and analyses, which are considered extremely useful by management.

A comedy scene can generate a discussion in the community on the relevance of data and reports. Are they sufficient, are they effective?

Empower passionate community members to analyze a phenomenon and to generate the solutions.  A learning organization is a community of people open to discussion and to change. That’s the new basis of education. 

Edutainment, that is to say education and entertainment, can be a useful ingredient in facilitating collective intelligence.