A-LEARNING = ATTENTION LEARNING
Is it possible to involve more than 10,000 people in a democratic online master programme? From 2008 we have been involving more than 10,000 Italian people in a Master programme called “Master 24”.
The first edition of this distance learning programme was sold together with the main Italian financial newspaper “Il Sole 24Ore” with extremely successful results in terms of sales and learning results. This was one of our management development distance learning experiences.
What are the critical success factors when you use edutainment to involve a large community in a distance learning management development programme?
- Focussing on case-history discussion can grab the attention: listening to real managers who lived a case can make a difference if you adopt a typical tv talk-show style
- The online professors must be precise, quick, clear but also bright. Train them to talk to the camera and use humour so that following them can be interesting and fun.
- Of course you need to build a team of people with a good knowledge of management, e-learning and tv language
- Videogames can enrich the effectiveness of your business programme.
Service is crucial to promoting an open MBA. A team of online tutors and coaches was always available to help the participants to attend this programme.
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