MASTER 24: QUANDO LA FORMAZIONE A DISTANZA INTERESSA
Per anni abbiamo sentito dire che la formazione a distanza non è efficace come quella in presenza e, soprattutto, interessa meno.
Dal 2006 il Gruppo 24 ORE pubblica MASTER 24, un programma formativo in CD, DVD e libretto di appunti, venduto nelle diverse edizioni anche in allegato a REPUBBLICA e CORRIERE, oltre che al SOLE 24 ORE. Il programma permette al partecipante di accedere anche ad una piattaforma web con un codice presente nel cofanetto venduto in edicola.
Sin dalla prima edizione MASTER 24 è stato un successo: decine di migliaia di partecipanti hanno acquistato il prodotto e hanno affrontato il test on line che certifica l’apprendimento.
Si tratta di una esperienza unica nel panorama internazionale, non essendo mai stato sperimentato da un quotidiano un programma così intenso di formazione economica rivolto ai suoi lettori. Per coloro che partecipano a MASTER 24 a distanza, c’è la possibilità di integrare l’esperienza attraverso la formazione dal vivo solo dopo aver “frequentato” il corso on – distance.
Il Master torna in autunno, con una nuova formula ed un nuovo tema. A novembre un evento dal vivo festeggerà tutti i partecipanti alle precedenti edizioni, con una occasione di aggiornamento curata da Newton Lab 24 e da ospiti di rilievo.
La community di MASTER 24 cresce e ha bisogno di ritrovarsi.
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