ECONOMIE DI VELOCITA’
Per competere comunicando fuori è necessario che ci siano emozione e velocità dentro le imprese.
Il grande dibattito intorno alla creazione di una identità di impresa, alla gestione della conoscenza e alla formazione ruotano intorno alla nascita di un modello complessivo di comunicazione interna e di management aziendale: creare una visione comune e una disponibilità al cambiamento in imprese che competono secondo la logica della velocità.
Secoli di storia ci avevano abituati al concetto di economie di scala: “sei più forte quanto più giochi sulla scala delle quantità”.
Nel corso di pochi decenni il management delle imprese si è trovato di fronte ad una sfida senza precedenti: “resisti sui mercati se sei veloce nella competizione e nel cambiamento”.
E con le economie di velocità ecco comparire la sfida di allineare persone, di muovere clienti, di riposizionare le imprese in tempi sempre più ridotti.
Per essere veloci nei mercati, bisogna essere anche veloci dentro.
Veloci nel cambiamento, nell’apprendimento organizzativo, nella condivisione di informazioni, umori, sensazioni.
Vorrei info su Il Quadrifoglio di Valdano a proposito della Economia di Velocità.Grazie
Ho cercato il riferimento bibliografico. Puoi trovare un approfondimento sul numero Economia&Management 2 del 1993 dove Valdani ha illustrato il suo modello.
Grazie per l’attenzione!
Andrea
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